The interrelated departments within a company that influence marketing decisions form the ________ environment
A) cultural
B) economic
C) internal
D) political
E) technological
C
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The element of the marketing mix that describes a means of getting the product to the consumer is known as
A. the price. B. a product. C. the process. D. the place. E. promotion.
Which of the following statements is not true about the American culture?
a. The US has traditionally encouraged, celebrated, and rewarded individual efforts. b. Universalism has generally been a traditional element of American culture. c. The socioeconomic class that one is born into the US is generally fixed for life. d. American culture is very performance-oriented.
Which of the following is an example of digital advertising?
A) television commercial B) billboard C) search ad D) print magazine ad E) print newspaper ad
Which of the following statement is false?
a. When an account is written off as being uncollectible, accounts receivable and uncollectible accounts will both be increased. b. Many managers believe that the cash budget is the most important of all the budgets because a company cannot survive without cash. c. When an account is written off as being uncollectible, the income statement is not affected. d. Since most sales are made on credit, the sales information must be translated into cash receipts by using estimated collection patterns.