Which of the following statements best describes the advantage of using probability sampling over nonprobability sampling?

a. Probability samples are much easier and efficient to collect.
b. Probability samples are more representative and enable us to estimate the representativeness of the sample.
c. Probability samples enable us to select members of a population based on particular characteristics of interest to the researcher.
d. Probability samples eliminate problems of biased sampling frames, enabling more representative samples.


Answer b

Communication & Mass Media

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A) value; belief B) attitude; value C) value; attitude D) belief; value E) attitude; belief

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You evaluate the quality of an argument by asking

a. how many specific instances are cited. b. by checking the credentials of authorities used. c. how it meets decision makers' possible rebuttals. d. if support for the warrant is supplied.

Communication & Mass Media

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Indicate whether the statement is true or false.

Communication & Mass Media

The ability to receive, interpret, analyze, and respond to messages is regulated by one’s:

A. Technical competency B. Emotional intelligence C. Physical ability D. Personal interest

Communication & Mass Media