What does color temperature measure?

a. how hot the lamp in a lighting instrument gets
b. how we react to hot and cold colors
c. the relative brightness of a color
d. the relative reddishness or bluishness of white light
e. the aesthetic energy of a color


d.

Communication & Mass Media

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Which of the following statements about the superwoman syndrome is true? In dual-career couples, ______.

A. women have primary care for the children, but share household chores with their partner B. women typically do 70% of the housework C. women typically do the majority of the housework; however, the men do the majority of the yard work and car maintenance D. women who do the majority of the housework also advance more quickly in their professional roles

Communication & Mass Media

Maslow's Hierarchy of Human Needs is a theory that can be used to determine the logical appeals component of the persuasive message

A. True B. False

Communication & Mass Media

Stephen Covey, author of The Seven Habits of High Effective People, which of the following answers is a critical component of an enduring habit?

a) Hearing b) Desire c) Opportunity d) Memory e) Empathy

Communication & Mass Media

The more ________ your examples, the greater impact they are likely to have.

A. expert B. hypothetical C. vivid D. unusual E. complex

Communication & Mass Media