Sales promotion consists of a collection of incentive tools designed to mainly stimulate long-term brand associations of products or services with consumers or the trade
Indicate whether the statement is true or false
FALSE
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The high point of U.S. protection culminated with the passage of the
a. Smoot-Hawley Act of 1930. b. General Agreements on Tariffs and Trade in 1947. c. Trade Reduction Act of 1962. d. Adjustment Assistance Act of 1970.
The best evaluators are ______.
a. mystery shoppers b. trained managers c. the guests d. observant servers
An impairment loss on a brand name arises when
a. the book value of the brand name exceeds the undiscounted cash flows. b. the book value of the brand name exceeds the market value. c. the market value of the brand name exceeds the undiscounted cash flows. d. the book value of the brand name exceeds the discounted cash flows. e. the book value of the brand name exceeds the liquidation value.
From a business perspective, the poor working conditions endured by workers in the early part of U.S. industrialization were most problematic because:
A. Workers should have better lives than that. B. Workers were willing to put up with anything to keep a job, thus turnover rates were too low. C. Workers lacked purchasing power which kept product demand artificially low. D. The government threatened to impose minimum wage and working conditions laws.