In a television commercial, the key frame

a. Is always the shot at the end with the logo
b. Is the most memorable scene of the commercial
c. Is the first scene of the commercial to capture attention
d. Can’t be separated from the rest of the commercial


b. Is the most memorable scene of the commercial

Communication & Mass Media

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In a presentation about complexity theory, a speaker compares the concepts of order, complexity, and chaos to different states of water:

ice, liquid, and steam. What strategy for explaining a quasi-scientific phenomena did the speaker use? a. Provide clear key points. b. Use analogies and metaphors. c. Use presentation aids. d. Use frequent connectives—transitions, previews, summaries, signposts. e. Discuss non-examples.

Communication & Mass Media

While corporate giving is socially responsible, it doesn't do much for gaining and retaining customers

Indicate whether this statement is true or false.

Communication & Mass Media

CHOOSE ALL THAT APPLY. Which are among the positive ways in which direct-to-consumer advertising of medications impacts health communication?

a. It increases patient awareness of illnesses treated by the medication. b. It shows a conversion to moral behavior on the part of drug manufacturers. c. It increases patient awareness of available treatment options. d. It increases the likelihood that patients will take a more active role in discussions with providers.

Communication & Mass Media

A key factor in being successful as an arguer is discovering what an audience expects and how knowledgeable they are on a topic

Indicate whether the statement is true or false.

Communication & Mass Media