The halo effect means that audiences are likely to

A. find your sources more believable if they consider their authors to be good, moral people.
B. find your sources more believable if their authors are associated with prestigious institutions.
C. consider your sources more trustworthy if they are associated with religious institutions.
D. consider your speech more believable if you have demonstrated that you are a good, moral person.


Answer: B

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media