Which of the following is NOT a common appeal in radio commercials?

A. Personal Fulfillment
B. Bandwagon Effect
C. Fear of Rejection
D. Sexual Success
E. Independence


E. Independence

Communication & Mass Media

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Which is NOT an element necessary for effective public relations practitioners and their work?

A) ethical B) extrovert C) balanced D) transparent E) honest

Communication & Mass Media

Inventio is the rhetorical art of making a message memorable

Indicate whether this statement is true or false.

Communication & Mass Media

Social network theory examines the concepts of network size, ______, diffusion, complexity and social distance as related to interrelationships.

a. quality b. expertise c. interaction d. media

Communication & Mass Media

When we use slang we may build credibility with those who are a part of our in-group while we may lose credibility with those who are not part of our in-group

Indicate whether the statement is true or false.

Communication & Mass Media