________ provides an incentive, such as a coupon, for a customer to buy a product or for a salesperson to sell it.
A. Media buying
B. Advertising
C. Sales promotion
D. Promotional campaign
E. Buzz marketing
Answer: C
You might also like to view...
Name four of the seven leader behaviors in the servant leadership model advanced by Liden et al.
What will be an ideal response?
Which of the following is defined as a nonviolent work stoppage for the purpose of obtaining better terms and conditions of employment under a collective bargaining agreement?
A) economic strike B) unfair labor practice strike C) unlawful strike D) jurisdictional strike
Blake worked for the CIA. The CIA passed a law requiring every employee to take a drug test once a month, and to permit the inspection of all employees' desks once a week. Can Blake contest the rule as an invasion of his privacy?
Bankruptcy law has one goal-to encourage the continued use of credit.
Answer the following statement true (T) or false (F)