There are a number of toothpastes marketed under the Crest brand including Cavity-protection Crest, Sensitive-teeth Protection Crest, Baking Soda Crest, Tarter Protection Crest, and Crest for Kids. The large variety of toothpastes under the Crest brand is an example of a:
A. marketing mix
B. product line
C. product mix
D. product equity
E. product modification
Answer: B
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Usually, there is a gain or loss involved when bonds are redeemed before maturity. The gain or loss is the difference between
a. the amount paid to redeem the bonds and the carrying value of the bonds. b. the maturity value of the bonds and the market value of the bonds. c. the carrying value of the bonds and the face value of the bonds. d. the maturity value of the bonds and the carrying value of the bonds.
The accounting rate-of-return method implements the effects of the time value of money
Indicate whether the statement is true or false
The typical _____ bond pays interest periodically, usually every six months, during the life of the bond and repays the principal amount borrowed at maturity
a. derivative b. multi-coupon c. zero coupon d. serial e. debenture
The Coca-Cola Company uses the same formula and basic bottle shape for Coke worldwide, but the labels on the bottles and their sizes vary depending upon the market. This illustrates ______.
a. thinking globally but acting locally b. manufacturing locally but designing globally c. thinking locally but acting globally d. manufacturing globally but designing locally