Controversial topics need to be addressed __________.
A. with respect for the audience and the rhetorical situation
B. with strong conviction by the speaker
C. with caution by the speaker
D. without concern for the rhetorical situation
Answer: A
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According to the text, owners of professional sports franchises profit from all of the following, EXCEPT:
a. sales of television broadcasting rights b. revenue from luxury skyboxes c. product endorsements d. apparel merchandising
Describe the key characteristic of excellence theory in communication.
What will be an ideal response?
Of the seven types of disconfirming responses listed in your textbook, this has the most negative effect on the recipient
a. incongruous b. impersonal c. tangential d. impervious
Campaign that promotes a single day of worldwide cease-fire, allowing crucial food and medicine supplies to be shipped into war zone areas. By doing so, you are utilizing the opportunity to __________ about growing social issues.
A. discredit information B. promote opinions C. increase judgments D. raise awareness