The ultimate goal of the client was not to win the competition, but rather ______.

A. to come in second or third place
B. raise awareness about the client
C. gain credibility for the client
D. to safely and successfully provide the public with a once-in-a-lifetime experience


D. to safely and successfully provide the public with a once-in-a-lifetime experience

Communication & Mass Media

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Activists claim that the social media have allowed them to re-shape and humanize the immigration debate by offering people photos and videos of real people telling their stories

Indicate whether this statement is true or false.

Communication & Mass Media

Public debates are a form of __________ speaking

A) deliberative B) ceremonial C) forensic D) epideictic E) political

Communication & Mass Media

A strong, effective brand should ______.

A. be objective B. be hidden C. be easily identifiable D. create cognitive dissonance

Communication & Mass Media

Words that represent intangible objects that cannot be experienced through senses and include ideas, beliefs, and feelings are said to be ______.

a. based b. cemented c. concrete d. abstract

Communication & Mass Media