Podcasts are ________
A) digital representations of animated pictures
B) dynamic advertisements that change color and fonts while being displayed
C) advertisements that pop up between Web pages
D) digital media files created for playback
E) advertisements that alter the contents of the Web page
D
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________ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she possesses to claim
A) Trustworthiness B) Expertise C) Acquaintance D) Likability E) Professionalism
A global strategy tends to be used when a company faces strong pressures for reducing costs and limited pressure to adapt products for local markets.
Answer the following statement true (T) or false (F)
Depreciation on factory equipment would be reported in the statement of cash flows prepared by the indirect method in
A) the cash flows from financing activities section B) the cash flows from investing activities section C) a separate schedule D) the cash flows from operating activities section
Match each term with the correct statement below.
a. pull strategy b. sweepstakes c. price skimming d. selective advertising e. push strategy f. penetration pricing 1. A majority of the advertising 2. Setting a price high during the introduction stage of the product life cycle 3. A firm promotes its product directly to consumers 4. Initially pricing a product below that of the competition in order to gain market share 5. A firm strongly promotes its product to wholesalers and retailers