________ refers to a business buying situation in which the buyer purchases a product or service for the first time
A) Modified rebuy
B) Straight rebuy
C) New task
D) Reverse auction
E) Derived demand
C
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Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics
He plans to short-list only those computers, that score at least a seven on his scale on all three characteristics. Which of the following choice heuristics has he chosen? A) elimination-by-aspects heuristic B) lexicographic heuristic C) conjunctive heuristic D) anchoring and adjustment heuristic E) representativeness heuristic
__________is the process of determining the worth of each position relative to the other positions within the organization.
A. Delayering B. Job evaluation C. Expectancy theory D. Equity theory E. Compensation
A philosophy that suggests that a system is only as good as its weakest part is the?
a. Theory of Participation b. Theory of Constraints c. Theory of Limitations d. Theory of Bounds
Which of the following is NOT a function of marketing intermediaries?
a. buying b. selling c. transporting d. financing e. producing