Which of the following is least likely to be a characteristic of an effective headline?
A. explaining the visual in the ad
B. leading the reader into the body copy
C. presenting the complete selling idea to the reader
D. engaging the reader slowly
E. attracting attention to the advertisement
Answer: D
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An individual who is responsible for ensuring that a firm's business systems are in accord with those of the local culture is a(n) ________.
A. global socialization specialist B. international transition specialist C. cultural integrator D. global facilitator
George owns three adjacent town houses in an upscale neighborhood. He sells one to Bernardo but gets him to promise to never sell the property to a woman or a poor person. This restriction is built into the deed George gives to Bernardo, along with a statement that the property is to revert to George if this promise is broken. Which of the following statements is true in this case?
A. This restriction is not enforceable because it is against public policy. B. This restriction is enforceable because it is built into the deed. C. This restriction is not enforceable because private restrictions only apply to the size and cost of the house. D. This restriction is enforceable because it does not effectively prevent the sale of the property to anyone else.
Computerized short-term scheduling is often referred to as ______.
A. finite capacity scheduling (FCS) B. infinite capacity scheduling (ICS) C. regular capacity scheduling (RCS) D. variable capacity scheduling (VCS)
In a regression model involving more than one independent variable, which of the following tests must be used in order to determine if the relationship between the dependent variable and the set of independent variables is significant?
A. t test B. F test C. Either a t test or a chi-square test can be used. D. chi-square test