Sociologist Paul Lazarsfeld
A. researched rock music and found no sociologically credible evidence that rock caused sexual promiscuity, rape, drug abuse, Satanism, or suicide.
B. pioneered the study of opinion leaders in his research on voting behavior in the 1940s.
C. described the depiction of women as reflecting "innumerable small murders of mind and spirit (that) take place daily."
D. studied how newspapers helped immigrants to the U.S. adjust to their environments and taught them the customs and opinions of their new country.
Answer: B
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