An ad for Toshiba office equipment illustrates the problems of corporate espionage with an ad that shows a copier just after it has stolen a women's pocketbook. The woman is screaming, and the copier is rolling away with the purse. The comparison of a purse snatcher to corporate espionage is an example of how ________ can be used in advertising.
A. creativity
B. sarcasm
C. reinforcement
D. memory files
E. selective perception
Answer: A
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Masspersonal communication is best reflected in which example?
a. the Obama campaign using text messages to announce campaign decisions b. the number of Facebook posts you had in one day c. the nightly news on a television channel you flipped to d. an engagement announcement at your parents’ house
Unless you convince audience members that your presentation has ______, the information you offer will fall on deaf ears.
a. humor b. relevance c. excitement d. consequences
Identify five short-run indicators that managers can measure to assess the probability of an organization's long-run survival.
What will be an ideal response?
A good measure of whether a not-for-profit organization is operating its programs efficiently is:
A. The ratio of program expenses to number of clients served. B. Percentage of program expenses to total expenses. C. Fund-raising expenses as a percentage of public support. D. Total revenues divided by total expenses.