What are customer touch points?
A) all aspects of the offering that directly affect consumer preferences
B) all needs and wants of customers
C) all direct or indirect interactions between the customer and the company
D) all interactions between customers and competitors
E) all factors that affect buying behavior
C
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Which of the following adjusting entries involves the cash account?
a. Deferred Revenue b. Accrued Asset c. Deferred Liability d. None of the Above
The Council for Marketing and Opinion Research offered several guidelines for reducing refusal rates related to fieldwork. Which of the following is not one of those guidelines?
A) The subject matter should always be disclosed to the respondents. B) Courtesy should be exercised when deciding what hours of the day to call respondents. Calling between 9 a.m. and 9 p.m. is recommended. C) If mall respondents indicate the time is not convenient, an appointment should be made to conduct the interview later. D) Interviewer training programs should be routinely administered so that field workers will be effective at their jobs.
Fact Pattern 14-1ALinea, an employee of Hard Labor Industries (HLI), is injured in a work-related accident. Based on the diagnosis of Newt, a doctor, Linea accepts $50,000 from HLI and waives the right to future claims. Newt's diagnosis later proves to have been wrong.Refer to Fact Pattern 14-1A. In terms of the impact on Linea's agreement with HLI, Newt's misdiagnosis is
A. a mistake of fact. B. an expert's puffery. C. innocent misrepresentation. D. negligent misrepresentation.
Which of the following statements is true of a specialty store?
A. It offers a small range of everyday and impulse products at easy-to-access locations. B. It offers a wide range of food products, plus limited nonfood items. C. It sells a wide selection of merchandise within a narrow category. D. It sells a complete selection of food and general merchandise at a steep discount in a single enormous location.