For many people, the essence of the value of integrating marketing with public relations is in product publicity
Indicate whether the statement is true or false
TRUE
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In the BCG matrix, _______ are organizations that have slow growth but high market share, with income that often finances stars and question marks.
A. sleeping giants B. dogs C. cash cows D. turtles E. sleepers
In most states, a director cannot be removed without cause unless the shareholders have reserved the right to do so at the time of election
Indicate whether the statement is true or false
The Australian government has opened a for-profit tourist information center in New York City. If a dispute arises over the lease of the storefront, may the landlord sue the Australian government in the United States courts?
A) Yes, because the Australian government was engaged in a commercial activity. B) No, because the Foreign Sovereign Immunities Act forbids U.S. courts from hearing any case (without exception) that involves a foreign government. C) No, because the only way the Australian government can be sued is if it signed a written waiver of immunity. D) Yes, because the Australian government violated international law.
Vysion produces TVs it sells nationwide. Vysion contracted with Karol's Appliances to make it the exclusive distributor of Vysion TVs in the San Diego area. Karol's received a promise that Vysion would not sell its TVs to any other retailer within 20 miles of Karol's. In its San Diego stores, Karol's has a unique pricing policy. A higher price is charged to customers wearing suits than to
customers not wearing suits. Karol's salespeople give non-suit-wearing customers 10% discounts off of the list price, and refuse any discounts to suit-wearing customers. Don's, a rival of Karol's, asked Vysion to allow it to sell its products in San Diego. Vysion refused, pointing to its contract with Karol's. Vysion's distribution policy differs in New York from what it is in California. In New York, Vysion allows every distributor who asks to sell Vysion TVs. However, Vysion requires that New York retailers sign contracts stating that they agree not to sell Vysion products below prices in a monthly "price list" sent by Vysion. In contracts with its distributors nationwide, Vysion insists that sales of its TVs be tied to sales of its VCRs. No consumer is allowed to purchase a Vysion TV without also buying a Vysion VCR. The agreement between Vysion and its New York retailers to charge customers according to a "price list" is: a. a resale price maintenance agreement b. a tax incentive agreement c. a tax shelter agreement d. a horizontal sales agreement e. a securities exchange agreement