Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s) of needs?

What will be an ideal response?


It needs to appeal to both psychological and functional needs of its customers.

Business

You might also like to view...

What are the basic differences between Delphi technique and NGT? Provide examples when each method may be effective in promoting improved decision making.

What will be an ideal response?

Business

Depreciation should not be recorded for a depreciable asset that is increasing in value

Indicate whether the statement is true or false

Business

Which current value in OD relates to recognizing individual’s feelings and acknowledging workforce diversity?

a. Dialogue and Collaboration b. Growth, Development, and Learning c. Valuing the Whole Person d. Authenticity, Openness, and Trust

Business

List the factors which should be considered when determining in which state to incorporate

Business