Discuss some of the key planning considerations of marketing communications
What will be an ideal response?
Planning a marketing communications campaign should reflect a good understanding of the service product and how well prospective buyers can evaluate its characteristics in advance of purchase. It is therefore essential to understand target market segments and their exposure to different media, as well as consumers' awareness of the product and their attributes toward it.
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A government agency uses an online reverse auction to satisfy the tendering system requirements specified by law. This is an example of
A) e-government. B) G2C e-commerce. C) G2B e-commerce. D) e-procurement.
If an M:N relationship is optional on both sides, and if both relations resulting from the entities involved in the relationship each have 3 records, then the resulting bridge relation cannot have less than ________ records
A) 0 B) 1 C) 3 D) 9
With centralized backup, each location backs up the other in real time
Indicate whether the statement is true or false.
The most popular follow-up source of capital for new ventures is private investors, typically people you know or have met through business acquaintances.
Answer the following statement true (T) or false (F)