Which of the following is the best example of the long tail approach to selling?
A) Nearly 20% of the videos delivered by Netflix are older or obscure titles from its vast collection of videos.
B) Kraft Foods focuses on the 20% of U.S. households that purchase 80% of the Miracle Whip the company markets.
C) Barnes & Noble stocks the most popular books and magazines in its retail stores.
D) Google lets advertisers target certain ads to certain segments of search engine users.
E) Staples segments its business-to-business markets based on sales volume.
A
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Which of the following GLOBE cultural dimensions is related to the questionnaire item--“Boys are encouraged (should be encouraged) more than girls to attain a higher education” (scored inversely)?
A. future orientation B. gender egalitarianism C. assertiveness D. in-group collectivism
Desiree is in charge of measuring a print ad's success. She assembles a group of consumers, shows the print ad to them and asks if they remember seeing the ad. Desiree is conducting a(n)
A. frequency test. B. benchmark test. C. recognition test. D. reach test. E. unaided recall test.
A scheduling system that assumes the required capacity will NOT always be available is called:
A) infinite scheduling. B) backward scheduling. C) finite scheduling. D) forward scheduling.