Enron's failure to disclose its off-the-book debts was legal. Which of the following ethical categories do you think apply to that type of financial reporting?
A) Balancing ethical dilemmas
B) Giving or allowing a false impression
C) Taking unfair advantage
D) Both b and c
E)None of the above
D
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Identify the correct statement about marketing management
A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
Which of the following is not true about mobile marketing?
A. There is significant overlap between local and mobile marketing. B. By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending. C. A substantial part of mobile marketing should be counted as social marketing. D. People use most of their mobile minutes while they are on the go, outside of the home.
Competencies are often developed on the basis of the observation of the job performance of which of the following:
a. high achievers b. low achievers c. senior managers d. line managers
The Web has made it extremely attractive to conduct commercial activities online
Indicate whether the statement is true or false