A copywriter can determine how much space he or she has to work with and how much copy to write after seeing a print advertisement's
A. layout.
B. trademarks.
C. body copy.
D. artwork.
E. illustration.
Answer: A
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The term consumer packaged goods applies to a specific variety of products whose packaging is designed to protect or contain the product during shipping, at retail locations, and at the point of use or consumption
Indicate whether the statement is true or false
Which of the following is a drawback of the franchise ownership?
A. The franchisor lacks any benefit from the success of his or her franchisee. B. The franchisee must join a single-store retailer to become independent of the franchisor. C. The franchisee lacks any kind of off- or onsite training from the franchisor. D. The franchisor must incur the capital costs like purchase and modification of the retail space. E. The franchisee must adhere to the franchisor's rules and operating guidelines.
Which of the following is an advantage of lean production and just-in-time (JIT) manufacturing systems?
A) Deliver the product to the customer on time, even if the workers go on a strike. B) Improved product quality and reduced processing time. C) Reduced reliance on highly skilled employees D) Increased reliance on more suppliers.
An annuity with payments that occur at the beginning of each period is known as a _____.?
A. deferred annuity? B. ?ordinary annuity C. ?immediate annuity D. ?annuity due E. ?discounted annuity