Regular communication and ________ are essential if job posting is to work properly.
A. manager empathy
B. honest disclosure
C. cash bonuses
D. follow-up feedback
Answer: D
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Dimensions of tangible product quality can include ______.
A. packaging B. empathy C. reliability D. price
Powerful parties may withhold the use of power, knowing that if they use it, the low-power party will be more involved in creating the outcome, more satisfied with their role in shaping it, and more committed to implementing and enforcing it without constant oversight and monitoring.
Answer the following statement true (T) or false (F)
John Deere does very little promoting of its lawn mowers and garden tractors to final consumers
Instead, John Deere's sales force works with Lowe's, Home Depot, independent dealers, and other channel members, who in turn sell John Deere products to final consumers. According to this information, which of the following promotion mix strategies is being used by John Deere? A) public relations strategy B) direct marketing strategy C) push strategy D) blitz strategy E) pull strategy
American Airlines conducts ongoing in-flight surveys to assess passengers' perceptions of the ticket buying process, gate agents, flight attendants, food and beverage service, condition/comfort of airplanes and adherence to departure/arrival schedules. American Airlines' research provides feedback on ________ measurements.
A. Formal B. Informal C. Basic D. Soft E. Hard