Carly works in the marketing department at a regional grocery store chain. She is creating a customer survey and includes the following question: "Do you prefer name brand or generic grocery products and list your favorite products." What is wrong with Carly's survey question?

a. It does not accommodate all possible answers.
b. It asks two different questions.
c. It is a closed-ended question.
d. It is an open-ended question.


b

Communication & Mass Media

You might also like to view...

Which of the following is true of periodicals?

A) ?They have more recent information than do books. B) ?They cannot be located via online searches. C) ?They contain generalized information instead of specialized information. D) ?They are mostly published biannually.

Communication & Mass Media

Feedforward tells the speaker what effect she or he is having on listeners

a. True b. False

Communication & Mass Media

Amy began her speech, "Hi my name is Amy, and I will be speaking about the rainforests." This

strategy is an effective attention-getting device. Indicate whether the statement is true or false

Communication & Mass Media

Senator Russ Feingold used what unusual type of political advertising during the 2004 Senate race?

A) negative ads B) emotional ads C) comparison ads D) humorous ads

Communication & Mass Media