Which of the following will increase mail survey response rates over 90%?
A) use of color
B) stamps, rather than preprinted postage paid on the return envelopes
C) use of a recognizable brand name
D) use of a celebrity endorser
E) none of the above
E
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What is meant by Comparative Analysis and Market Estimation by Analogy? How can these be helpful in marketing research?
What will be an ideal response?
Ken works at his company's warehouse, where he makes sure that the correct shipments are delivered to the company's vendors on time. In his job, Ken is fulfilling the ________ marketing function
A) communication B) physical C) facilitating D) exchange E) transaction
Describe the major types of advertising, and discuss how they differ.
What will be an ideal response?
Closing entries are required:
A. If a company's bookkeeper does not choose to prepare reversing entries. B. Only if the company adheres to the accrual method of accounting. C. In order to satisfy the Internal Revenue Service guidelines. D. If management has decided to cease operating the business. E. So that Revenue, expense, and dividends accounts must begin each period with zero balances.