According to your textbook, the strongest source of emotional appeal in persuasive speaking is
A. vivid comparison and contrast.
B. dramatic, emotionally charged language.
C. the speaker's integrity and prestige.
D. the speaker's sincerity and conviction.
E. true-to-life supporting material.
Answer: D
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Tina dislikes a lot of television programming and therefore does not watch TV. Tina is engaged in selective
A) attention. B) organization. C) editing. D) exposure. E) retention.
According to the text, which of the following statements best describes the
methodological quality of the studies reported by Frederic Wertham on the negative effects of comic books?
a. The content analysis procedures were not systematic and did not rely on random samples; the youth he worked with did not represent the larger population of comic book readers. b. The content analysis procedures were systematic and relied on random samples, but the youth he worked with did not represent the larger population of comic book readers. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. The survey procedures were well conceived and relied on random samples and the youth were representative of comic book readers across the nation. d. The experimental procedures were both internally and externally valid and the youth were carefully chosen as “typical” of all comic book readers. e. The ethnographic methods used were screened by an impartial panel of judges prior to their implementation; the youth he surveyed were not typical of the general population but they were not highly unusual either.
Which of the following does NOT have the general purpose
of "to inform"? a. a speech on the history of Hershey's Chocolate b. a speech on the life and career of Johnny Cash c. a speech honoring veterans on Veteran's Day d. a speech given by a new member at an Alcoholics Anonymous meeting
Which approach to reducing anxiety would be best implemented through intrapersonal communication?
A. skills approach B. mediation approach C. positive thinking approach D. visualization approach