What is the basic function of a key light?

a. to soften shadows created by the back light
b. to provide a strong light opposite the back light
c. to reveal the basic shape of the subject
d. to add sparkle to the subject's eyes
e. to silhouette the subject


c

Communication & Mass Media

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The Supreme Court banned deceptive mockups in television advertising while permitting non-deceptive ones in:

a) FTC v. Warner-Lambert Pharmaceuticals; b) FTC v. Colgate-Palmolive; c) FTC v. Winstead Hosiery Co.; d) FTC v. Atlantic Richfield; e) FTC v. AMF, Inc.

Communication & Mass Media

One component of audience disposition is your listeners' attitudes toward your topic

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. A key to media literacy is an awareness of the variety of media effects. 2. An immediate effect lasts only for a short period of time. 3. Long-term effects happen only after many exposures to media messages. 4. Media only seem to exert a negative influence on society. 5. You can experience intentional and unintentional effects at the same time.

Communication & Mass Media

Carmelita was planning her speech with the central idea, "Soft drinks aren't bad." In using this central idea, Carmelita failed to _____

a. consider her audience b. choose a single topic c. write a declarative sentence d. use direct, specific language

Communication & Mass Media