What is the basic function of a key light?
a. to soften shadows created by the back light
b. to provide a strong light opposite the back light
c. to reveal the basic shape of the subject
d. to add sparkle to the subject's eyes
e. to silhouette the subject
c
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The Supreme Court banned deceptive mockups in television advertising while permitting non-deceptive ones in:
a) FTC v. Warner-Lambert Pharmaceuticals; b) FTC v. Colgate-Palmolive; c) FTC v. Winstead Hosiery Co.; d) FTC v. Atlantic Richfield; e) FTC v. AMF, Inc.
One component of audience disposition is your listeners' attitudes toward your topic
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. A key to media literacy is an awareness of the variety of media effects. 2. An immediate effect lasts only for a short period of time. 3. Long-term effects happen only after many exposures to media messages. 4. Media only seem to exert a negative influence on society. 5. You can experience intentional and unintentional effects at the same time.
Carmelita was planning her speech with the central idea, "Soft drinks aren't bad." In using this central idea, Carmelita failed to _____
a. consider her audience b. choose a single topic c. write a declarative sentence d. use direct, specific language