The adoption curve
A. puts more emphasis on technology and less on relationships.
B. is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.
C. emphasizes the relations among groups and shows that individuals in some groups act as leaders in accepting a new idea.
D. is any distraction that reduces the effectiveness of the communication process.
E. emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user.
Answer: C
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