What contributions did Joseph Pulitzer make to advertising?
a. He introduced stylistic innovations in display advertising
b. He rationalized advertising practices
c. He introduced the concept of a ratio content versus advertising
d. He spurred the industry to determine ad rates based on circulation
e.all of these choices
e
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Ignoring "do not trespass" signs, a reporter enters the estate of a reclusive millionaire. The reporter has invaded privacy through ______.
A. exposure B. public embarrassment C. intrusion D. false light
Studies have found that listening occupies _______ of a college student's communicating time
a) less than 10% b) less than 30% c) more than 50% d) more than 70% e) about 95%
The problem is that persuasion cannot be done ethically and legally
Indicate whether the statement is true or false