According to the advertising pyramid, the second task of advertising is to
A. express the quantitative objectives in the marketing plan in specific, measurable goals.
B. accelerate sales by implementing a variety of sales promotions.
C. persuade customers to buy larger sizes or multiple units of the product.
D. communicate enough product information to persuade some people to believe in its value.
E. acquaint a portion of the market with a product's existence.
Answer: D
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The provider of materials or labor is not entitled to a lien if the:
A. property is under a land sales contract or mortgage. B. materials are provided without reference to a particular property. C. materialman is not a general contractor. D. property is a public property.
When a group of consumers refuses to do business with a company in order to show disapproval of the company's actions and to encourage the company to change, the consumers are participating in a(n) ________
A) regulation B) boycott C) nongovernmental organization D) exaggerated claim E) sustainability effort
What is the role of a financing statement in a consignment if the consignor files it?
A) It protects the consignor from bearing a risk of loss for the goods. B) It protects the consignor from possible payment revocation by the consignee. C) It gives the buyer's creditors claim over the goods. D) It gives the seller's creditors claim over the goods.
Emotional appeals A) focus on making or saving money
B) explain how to increase efficiency or protect resources. C) solve workplace problems. D) focus on status, ego, and sensual feelings.