Most consumers are tolerant of spam, which makes the creation of an e-mail program easier
Indicate whether the statement is true or false
FALSE
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The final step in the training process is to ______ how effective the training was at developing the needed skills.
A. control B. remediate C. assess D. reinforce
One way to justify your decision in a bad-news message is to
A) show how your company benefits. B) state how your refusing the idea will benefit the reader. C) cite confidentiality. D) explain that a third party will benefit. E) focus on the negative news itself rather than on the reasons.
Political consultants have been using marketing research for decades to help their candidates understand
A. which consumers spend the most money. B. who makes up the voting public and how to reach them. C. what ethical lapses they can get away with. D. how large their campaign signs should be. E. how to buy the votes they need.
To receive a patent, the invention must be novel, useful, and nonobvious
Indicate whether the statement is true or false