Which type of appeal uses the threat of negative (unpleasant) consequence if attitudes or behaviors are not altered?
A) one-sided message
B) two-sided message
C) fear appeals
D) humorous appeals
E) comparative ads
C) fear appeals
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Which drug is most likely to be prescribed for a patient suffering from depression?
a. a benzodiazepine c. a selective serotonin reuptake inhibitor b. chlorpromazine d. lithium
Which is the key to determining when social facilitation AND social loafing will or will not occur?
a. social identity b. involvement c. evaluation apprehension d. size of the group e. arousal
In an international Internet survey, Lippa found
a. that men ranked good looks higher than women. b. that women ranked humor and kindness higher than men. c. that intelligence, humor, honesty, kindness, and good looks were ranked in that order as the most important traits in a partner. d. all of these.
When the probability of a Type I error is low, we say we have observed:
a. a Type II error. b. statistical significance. c. the null hypothesis. d. the alternative hypothesis.