Firms focusing on cost leadership tend to
A) locate facilities close to the market they serve.
B) locate facilities very far from the market they serve.
C) find the lowest cost location for their manufacturing facilities.
D) select a high-cost location to be able to react quickly.
Answer: C
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Which ethical question is not relevant to the process of marketing a product?
A. Can producers discriminate in favor of, or against, some consumers? B. Who is responsible for harms caused by a product? C. Is the customer's willingness to pay the only ethical constraint on fair pricing? D. What responsibility do producers have for the quality and safety of their products? E. All of the answers are correct. F. None of the answers are correct.
After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________
A) test market B) focus group C) business analysis D) product concept E) prototype
There are four promotional strategies for dealing with the unique features of services. Name these strategies and give examples of each, using American Airlines (or another air carrier you are familiar with) as your example
What will be an ideal response?
A(n) ________ is the obligation partners owe to use the same level of care and skill that a reasonable person in the same position would use in the same circumstances
A) duty to perform B) duty of care C) duty to inform D) duty of obedience