Kraft Foods recently increased its advertising and couponing to its present cheese customers. It appears that Kraft is pursuing what kind of opportunity?
A. mass marketing
B. product development
C. market development
D. diversification
E. market penetration
Answer: E
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Sand engaged in operations at the start of 2018 and reported $550,000 in pre-tax book income for the year. Tax depreciation for Sand exceeded book depreciation by $50,000. The tax rate for 2018 was 30%, and Congress had enacted a tax rate of 20% for the years after 2018.The journal entry to record the taxes for Sand Company at December 31, 2018 would be:
A.
| DR | Income tax expense | 160,000 |
| CR | Deferred tax liability | 10,000 |
| CR | Income tax payable | 150,000 |
B.
| DR | Income tax expense | 170,000 |
| CR | Deferred tax liability | 10,000 |
| CR | Income tax payable | 160,000 |
C.
| DR | Income tax expense | 160,000 |
| CR | Cash | 160,000 |
D.
| DR | Income tax expense | 150,000 |
| CR | Cash | 150,000 |
Ethical issues that arise during the data preparation and analysis step of marketing research process pertain mainly to the researcher
Indicate whether the statement is true or false
To exceed rather than simply meet customer requirements and preferences is to create customer_______
a. loyalty b. delight c. disinterest d. value analysis
Which of the following principals require an exchange transaction to be reported as significant noncash transaction either in a separate schedule or in a footnote to the financial statements?
a. Conservatism b. Economic entity c. Matching d. Full disclosure