Which of the following statements concerning cause marketing is most accurate?
A. The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
B. Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
C. The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course.
D. Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.
E. The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal.
Answer: E
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