Discuss the makeup and functions of a marketing information system (MIS)
What will be an ideal response?
A typical MIS includes three important components: data, computer hardware and software, and output for marketing decision makers. The different types of data that feed into an MIS are internal company data, marketing intelligence, marketing research, and acquired databases. This data is processed by the MIS software, and then MIS analysts use the output to generate reports for various decision makers.
You might also like to view...
The straight rebuy is normally a routine process involving only a few members of the buying center and may even be done electronically with little human involvement
Indicate whether the statement is true or false
Complaints that are made to the FTC are made public and registered on the FTC's website, regardless of the source
Indicate whether the statement is true or false
Which of the following product life cycle stages is most susceptible to changes in the market
environment, such as new legislation? A) introduction stage B) growth stage C) maturity stage D) decline stage
In which of the following forms of business partnerships are both general and limited partners not personally liable for debts?
A) sole proprietorship B) general partnership C) master limited partnership D) limited liability limited partnership