Which of the following features of direct-response advertising differentiates it from other forms of advertising?

A. It is most widely used because of its pervasiveness.
B. It makes use of only magazines as a primary medium of advertising.
C. It provides for immediate feedback from the message recipient.
D. It is a form of nonpersonal mass-media communication.
E. It is a paid form of mass-media communication.


Answer: C

Business

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Which of the following is TRUE of data processing and storage in a computerized information system?

A) In a computerized accounting information system, processing includes manually journalizing transactions and posting to the accounts. B) In a computerized accounting information system, there will be a main centralized computer where data is stored, which cannot be accessed from any other computers. C) In both computerized and manual systems, all data are contained in paper documents and are often stored in filing cabinets and off-site document warehouses. D) In a computerized accounting information system, companies are spending increasingly large amounts of cash to ensure that their data and information are secure.

Business

Mr. Lexon owns investment property with a $719,000 basis. If the property is worth only $500,000, Mr. Lexon would prefer a taxable disposition of the property over a like-kind exchange.

Answer the following statement true (T) or false (F)

Business

Newsman Co made the following errors in counting its year-end physical inventories: 2012 .................................. $ 60,000 overstatement 2013 .................................. 108,000 understatement 2014 .................................. 90,000 overstatement As a result of the above undetected errors, 2014 income was

a. understated by $18,000. b. overstated by $198,000. c. overstated by $18,000. d. understated by $198,000.

Business

Which of the following statements is not correct?

a. A change from an inappropriate accounting principle to a proper one should be accounted for as an accounting error. b. A change from an inappropriate accounting principle to a proper one should be accounted for as a change in accounting principle. c. A change from an inappropriate accounting principle to a proper one should be accounted for retrospectively. d. A change from an inappropriate accounting principle to a proper one may require an adjustment to beginning retained earnings for the earliest year reported.

Business