An assessment of the audience's age and educational background are part of the:
a. situational audience analysis.
b. cultural analysis.
c. demographic analysis.
d. q-factor.
c. demographic analysis.
You might also like to view...
The Internet has provided new ways for people to initiate and maintain friendly and romantic relationships. Illustrate how you have used electronic media for relationship initiation and maintenance in your own life, discussing the advantages and disadvantages.
What will be an ideal response?
Orego, a multilevel marketing company, wants to buy into a pharmaceutical firm. The manager has shortlisted a number of other organizations that would be interested in being the shareholders of the firm
Which communication medium should the PR representative of Orego use to get in touch with the other firms and let them know of its business plans? a. Direct mail b. Email c. Brochures d. Fax
What can we do to expand our media literacy regarding media effects?
a. Understand that we are influenced by the media every day b. Expand our perspective about what is a media effect c. Recognize when the media affect us negatively and positively d. All of the above
A primary strength of radio over television and newspaper is
A) it is the only portable medium. B) it is a permanent medium. C) it attracts the largest audience. D) it reaches the most segmented audience.