A primary strength of radio over television and newspaper is

A) it is the only portable medium.
B) it is a permanent medium.
C) it attracts the largest audience.
D) it reaches the most segmented audience.


D

Communication & Mass Media

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Listeners can help speakers cope with communication anxiety by

a. Giving them their whole- hearted attention. b. Showing up prepared to listen c. Providing them with encouraging feedback d. All of the above

Communication & Mass Media

In Hofstedeā€™s classification, which are the most individualistic countries?

a. Great Britain; France; Peru b. United States; Singapore; Austria c. Great Britain; United States; Australia d. Portugal; Spain; Finland

Communication & Mass Media

Samira, the editor of a newspaper, receives pitches daily, especially during the holiday season. What aspect of these numerous letter and emailpitches is most likely to grab Samira's attention, and why is it important?

a. Subject line; it helps capture journalists' and editors'imaginationamong all the mails in their inbox. b. Body; it helps get to the intended point as quickly as possible. c. Pitch; it helps directly sell the story to journalists and editors. d. Advisory; it helps inform journalists and editors about the details of an event.

Communication & Mass Media

Receiving

A) is the same as hearing. B) causes you to focus on the speaker rather than on what you plan to say. C) ends with accepting the message the speaker sends. D) deals only with verbal messages.

Communication & Mass Media