A primary strength of radio over television and newspaper is
A) it is the only portable medium.
B) it is a permanent medium.
C) it attracts the largest audience.
D) it reaches the most segmented audience.
D
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Listeners can help speakers cope with communication anxiety by
a. Giving them their whole- hearted attention. b. Showing up prepared to listen c. Providing them with encouraging feedback d. All of the above
In Hofstede’s classification, which are the most individualistic countries?
a. Great Britain; France; Peru b. United States; Singapore; Austria c. Great Britain; United States; Australia d. Portugal; Spain; Finland
Samira, the editor of a newspaper, receives pitches daily, especially during the holiday season. What aspect of these numerous letter and emailpitches is most likely to grab Samira's attention, and why is it important?
a. Subject line; it helps capture journalists' and editors'imaginationamong all the mails in their inbox. b. Body; it helps get to the intended point as quickly as possible. c. Pitch; it helps directly sell the story to journalists and editors. d. Advisory; it helps inform journalists and editors about the details of an event.
Receiving
A) is the same as hearing. B) causes you to focus on the speaker rather than on what you plan to say. C) ends with accepting the message the speaker sends. D) deals only with verbal messages.