Discuss why there may be ethical concerns when using the standard deviation of a variable in determining sample size
What will be an ideal response?
The sample size is dependent on the standard deviation of the variable, and there is no way of precisely knowing the standard deviation until the data have been collected. An estimate of the standard deviation is used to calculate the sample size. This estimate is based on secondary data, judgment, or a small pilot study. By inflating the standard deviation, it is possible to increase the sample size and thus the project revenue for the research firm. It is clearly unethical to inflate the standard deviation, and thereby increase the sample size to simply enhance the revenue of the marketing research firm.
You might also like to view...
Hospitality industry scholars cited in the chapter describe three possible strategies for mitigating the unpleasant nature of having to wait. What are these? Give an example of the use of each
What will be an ideal response?
You tell your staff how and when to do their jobs. You are using ______.
A. process behaviors B. task behaviors C. relationship behaviors D. directing behaviors
In business markets with inelastic demand ________
A) the total demand for products is not much affected by short-term price changes B) buyers are highly sensitive to price changes C) derived demand is absent D) a business purchase usually involves less decision participants E) a business purchase usually does not involve a professional purchasing effort
Honesty includes
a. telling the truth. b. being sincere. c. being fair and genuine. d. all of these choices