Describe the k-nearest neighbor (kNN) data mining algorithm
What will be an ideal response?
k-NN is a prediction method for classification- as well as regression-type prediction problems. k-NN is a type of instance-based learning (or lazy learning) where the function is only approximated locally and all computations are deferred until the actual prediction.
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In terms of marketing expenditures, companies tend to spend the most (41%) on:
A) media advertising B) trade promotions C) consumer promotions D) direct marketing
Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?
A) channel differentiation B) services differentiation C) employee differentiation D) image differentiation E) product differentiation
What is the purpose of the Request for Proposal (RFP)?
A backchannel medium such as Twitter can be useful during rehearsal as well as during a presentation
Indicate whether the statement is true or false