Maria is sitting in a study area in the library trying to study a lesson in which she really isn't
interested. All of a sudden, she smells cologne, which causes her to look up. Which of the
following processes is Maria most likely employing?
A) interpersonal perception
B) active perception
C) selective perception
D) passive perception
D
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Bailey, a recent college graduate, has been offered an entry-level position at Bauman Public Relations, a PR agency. What is the advantage of Bailey accepting the position?
a. working in the communications department b. learning about financial PR approaches c. focusing exclusively on PR activities d. generating regular material events
While giving a presentation about the upcoming product launch, the manager cited an excerpt from Troilus and Cressida, a play written by William Shakespeare. In this scenario, which type of opinion did the manager use?
a. Literary quotation b. Expert testimony c. Lay testimony d. General illustration
Which of the following is NOT listed as a method of self-evaluating your concepts?
a. Can you sell this to the intended buyer? b. Is it on target for the intended audience? c. Will it win an award? d. Will it work in an extended campaign?
. Subcultures exist within dominant cultures and are often based on geographic region, ______, or economic or social class.
What will be an ideal response?