Which of the following is NOT listed as a method of self-evaluating your concepts?
a. Can you sell this to the intended buyer?
b. Is it on target for the intended audience?
c. Will it win an award?
d. Will it work in an extended campaign?
c. Will it win an award?
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A multinational food manufacturing company decided to use a football player to promote its new protein shake during the Super Bowl
In the advertisement, the celebrity informed the audience that the drink was highly energizing, and as a result, the sales of the product increased three-fold. Which factor contributed to the increase of the product's sales? a) Source credibility b) Audience analysis c) Appeal to self-interest d) Clarity of message
Words or phrases such as "my topic is" or "my next point is" unnecessarily call attention to
the ___________ of a speech. Fill in the blanks with correct word
Some examples of ________ roles are gatekeeping, harmonizing, and compromising in order to
improve the group?s climate. Fill in the blanks with correct word
Substantive conflict is also known as emotional conflict
Indicate whether the statement is true or false.