Some beliefs are seen as very likely to be true; others are seen as less probable. Beyond what is merely truth, cultures have concepts of ultimate significance and long-term importance, known as:

A. Values.
B. Worldview.
C. Cultural beliefs.
D. Assumptions.


A. Values.

Communication & Mass Media

You might also like to view...

An audience needs to be introduced to the speaker's purpose

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is the best secondary source for a personality profile on a local politician?

A. one of the politician’s constituents B. the politician’s high school social studies teacher C. the reporter’s family members D. other reporters who cover political stories

Communication & Mass Media

Jack Gibb describes six pairs of communication behaviors that influence whether a group's climate is defensive or supportive. Which of the following communication behaviors is the opposite of evaluative?

a) Controlling b) Problem Orientated c) Strategic d) Superior e) Descriptive

Communication & Mass Media

Why is audience analysis after a speech important?

What will be an ideal response?

Communication & Mass Media