In the context of the strategic planning process of an organization, the underlying aim of developing strategies is to:
A. gather information about the organization's external opportunities and threats.
B. create a significant advantage for the organization versus the competition.
C. analyze the internal strengths and weaknesses of the organization.
D. establish a set of effective strategic goals for the organization.
Answer: B
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Which executional framework features someone telling about a positive experience with a company or product?
A) slice-of-life B) dramatization C) testimonial D) fantasy
JetSky Airways has three divisions, the Western Division, the Eastern Division, and the Northern Division. The manager of the Western Division had wanted to purchase replacement airplanes for the division. However, he decided against it because, although revenues would increase and the new planes would be less expensive to operate, the initial cost of the planes was quite large. The Western
Division is most probably accounted for as a A) cost center. B) revenue center. C) profit center. D) investment center. E) none of these.
What is the purpose of issuing a bill of lading?
What will be an ideal response?
The first step in the target market selection process is
A. determining which segmentation variables to use. B. selecting specific target markets. C. identifying an appropriate targeting strategy. D. evaluating relevant market segments. E. developing market segment profiles.