Describe several ways in which federal agencies influence marketing activities.
What will be an ideal response?
Federal regulatory agencies usually have the power to enforce specific laws, as well as some discretion in establishing operating rules and regulations to guide certain types of industry practices. Some of the federal laws that regulate and influence marketing activities are the Federal Trade Commission Act, Sherman Antitrust Act, Consumer Goods Pricing Act, Fair Packaging and Labeling Act, Consumer Product Safety Act, and so on.
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The one factor that company executives need not worry about when their company is managing many diverse, unrelated firms is to
A. know what to do if a business unit stumbles. B. understand the true value of strategic investment proposals by business-unit managers. C. pick business-unit heads having the requisite combination of managerial skills and know-how to motivate people. D. "manage by the numbers"-that is, keep a close track on the financial and operating results of each subsidiary. E. stay abreast of what's happening in each industry and subsidiary.
Developing integrated marketing communications is more difficult when different firms in the channel handle different aspects of the promotion effort.
Answer the following statement true (T) or false (F)
Unlike in the United States, in Britain:
a. private individuals cannot bring criminal charges against others b. private corporations can bring civil charges against others c. no one can bring criminal charges against others d. minors cannot be tried in court e. none of the other choices are correct
The effect of a logarithmic transformation on a variable that is skewed to the right by a few large values is to "squeeze" the values together and make the distribution more symmetric
a. True b. False Indicate whether the statement is true or false