A good speaker should ethically use the information gathered in an audience analysis so that the message will be clearly understood by them. According to your text, this process is called audience

a. reception.
b. adaptation.
c. knowledge.
d. attention.


b

Communication & Mass Media

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Which of the following is UNTRUE about computerized researĀ¬ch?

A. You can be sure that anything published on the net has been carefully edited and screened for accuracy. B. Many books, journals, and articles are becoming available on cd's for research, downloading, and printing. C. You can reach experts on many subjects through their e-mail addresses. D. All of the above E. None of the above

Communication & Mass Media

The problem-solution and cause-effect patterns of organization are BEST used in informative speeches

Indicate whether the statement is true or false.

Communication & Mass Media

This is an estimate of the number of people or households viewing or listening to a particular program based on some universal estimate

a. PUR b. HUT c. cume d. share e. rating

Communication & Mass Media

According to Burke, ________ is the central motive for all symbolic activities.

A. division B. attitude C. scapegoating D. guilt

Communication & Mass Media