This is an estimate of the number of people or households viewing or listening to a particular program based on some universal estimate

a. PUR
b. HUT
c. cume
d. share
e. rating


e.

Communication & Mass Media

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The first culture to produce illustrated manuscripts was the________

Fill in the blank(s) with correct word

Communication & Mass Media

Demonstration speeches promote understanding-knowing

Indicate whether the statement is true or false

Communication & Mass Media

Which topic would be good for a speech to explain?

A. what the origin of the word decimate is B. what you see as you fly over the Grand Canyon C. how a microwave oven cooks food D. how to fold napkins into decorative shapes

Communication & Mass Media

Two tellers at a bank sharing tips for effective customer service interactions is an example of horizontal communication.

Answer the following statement true (T) or false (F)

Communication & Mass Media