Since all crises cannot be anticipated, it is not important that a retailer establish contingency plans for major potential crises
Indicate whether the statement is true or false
False
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During the growth stage of the product’s life cycle, companies will need to ______.
A. increase capacity B. keep capacity constant C. reduce capacity D. adjust product pricing
You are directed to study the cultural, economic, technological, political, and legal factors that are larger forces affecting your company. What are you studying?
A) the macroenvironment B) the microenvironment C) the business market D) the marketing mix E) the global environment
Rapid urbanization of populations combined with industrialization in the emerging markets is quickly shifting the world's economic center of gravity from
A. China to India. B. the United States to South America. C. the Americas and Europe to Asia. D. East Asia to South America. E. Europe and Asia to Africa.
The summary of benefits close is extremely useful if it targets a specific prospect's personality.
Answer the following statement true (T) or false (F)